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Corporate Structure / Subsidiary Companies |
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Promarket. S.A.
The business of Promarket is to support the Bank in selling
financial services to individuals. For this, it has a team of
sales and tele-marketing agents with their respective levels
of supervision and management. In addition, through the Banlegal
division, Promarket provides the legal support necessary in
the sale of financial services to individuals.
During 2004, it focused its efforts on modernizing and speeding
up its processes in accordance with the Bank’s global
corporate plans. It carried out a complete rationalization program
of the company to achieve efficiencies in operating costs. It
also restructured the telemarketing and sales force areas which
enabled it to carry out simultaneous campaigns that have generated
important increases in productivity, obtaining higher sales
and variety with the same staff.
Information systems and sales and campaign performance processes
were created that have resulted in a greater productivity in
the sales force and an increase in cross-selling indicators.
Promarket is therefore an integral part of the Bank’s
strategy in the retail segment and contributes to the successful
results of Banco de Chile in that business area. |
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